In this episode of The Legal Innovation Forum Podcast, we sit down with Bruce Chapple, CEO of McMillan, to explore the evolving legal landscape and the firm’s journey from a Toronto-based practice to a national presence. Bruce reflects on his career since 1995, highlighting key moments in the firm’s expansion and the strategies that have positioned McMillan as a leader in the legal industry.

Throughout the conversation, Bruce shares insights on the critical role of collaboration in legal services, the importance of understanding regional business dynamics, and how a people-driven approach remains at the heart of the profession. He discusses major shifts in legal practice, including developments in finance and capital markets, the evolving expectations of general counsels, and the growing influence of AI on legal workflows.

As AI and technology continue to reshape the industry, Bruce outlines McMillan’s proactive approach to innovation, from integrating business training for lawyers to leveraging generative AI to enhance efficiency and decision-making. He also provides a candid look at the challenges facing law firms and legal departments today—emphasizing the need for adaptability, strategic foresight, and a client-centric mindset.

Beyond technology, Bruce explores the human side of legal practice, sharing his perspectives on leadership, firm culture, and the value of strong relationships in an increasingly complex business environment. His insights offer a roadmap for legal professionals looking to navigate change, embrace innovation, and drive long-term success.

Tune in for a dynamic discussion on the future of law, leadership, and the strategies that will define the next era of legal services.
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